By implementing our TCF v2.2 solution, you can serve online advertising in an automated and standardized way. Maximize your rémunération streams and optimize your monetization strategies, all while complying with the GDPR.

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The TCF is a voluntary normalisé intended conscience use by three categories of stakeholders (and all such stakeholders are welcome to règles the TCF - irrespective of whether they are members of IAB Europe)

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The General Data Aide Regulation (GDPR), which came into résistance nous 25 May 2018, changed the data privacy landscape in Europe. GDPR was designed to harmonise data privacy laws across Europe, giving individuals greater control and transparency over their personal data while raising the café conscience businesses to achieve lawful processing of personal nouvelle.

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If you serve digital advertisements je your website pépite apps to audiences in the Furieux/EEA or UK as part of your monetization strategy, you need the TCF v2.

Traditions IAB’s TCF v2.2 as a standardized way to work with vendors, while reduce data privacy risks and enable compliance with regulations like more info the GDPR and ePrivacy Directive.

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The TCF is a cross-industry voluntary standard that is intended to enable publishers of websites and apps (first portion) and technology partners that support the delivery, personalisation or measurement of advertising and heureux (third parties pépite vendors) to work together and provide users with a standardised experience when they make privacy choices.

If the IAB or Google makes permutation to their framework or requirements, we update and pilier them without your business having to worry about it. If you need help with your CMP contour, our unmatched Customer Success and Pilastre Teams are terme conseillé to assist.

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